Experience is the Best Teacher

After three decades working as a graphic designer, you learn a few things about marketing and business along the way, such as how to build a successful brand image and a company's bottom line at the same time. Jeff Lawson has had the good fortune to work with a myriad of companies in his career, both large and small. He has been witness to successes and failures, and the lessons were not lost on him: identities that were tried and abandoned, promotions launched and failed, advertising that did not sell. Some efforts were successful: design and advertising that was well thought out and implemented, targeted messages and images, strategic efforts that got results. Each experience teaching a different lesson to one who paid attention.

Jeff Lawson offers his consultation services to clients on an hourly basis in two primary areas of focus: brand audits and marketing campaigns. Jeff offers his professional insights and recommendations to forward-looking clients who are in the process of long-term planning for future graphics and advertising endeavors. A written analysis, summary conclusions, and recommendations are presented as a report. This document provides a blueprint for planning future efforts.